Marketing

Our group has grown client volumes through use of practical marketing techniques as well as using standard public relations tools. Our team is experienced with:

    Radiology marketing directed to referring physicians
    Graphic design, writing and web development
    Use of metrics to determine marketing effectiveness
    Focus group management
    Marketing plan development
    Referring physician survey tools

Market Analysis

     Demographic
     Product / Service
     Competitive
     Market Segmentation
     Focus Groups
     Physician Survey Tools

Marketing Programs

     Defining marketing & advertising objectives
     Positioning of organization / product / service
     Referring physician marketing & education (CME) programs
     Consumer marketing & advertising channel evaluation
     Consumer advertising
     Brochure & ad content development
     Marketing & collateral advertising material development
     Pre & post marketing / advertising metrics